#1 WHAT THE ACTUAL F&#*!

Heyo.

So, this happened in a conversation I was having with Claude:

…Claude started swearing “in excitement”. It said “shit” 5 times and “fuck” 8 times in the chat.

This was an open-ended conversation about shadow work and dreams - I did not add any fancy prompts and I didn’t swear first (though I did repeat the words a couple of times later in the conversation.

It’s sorta funny, but the real reason I’m bringing it up is this:

👉 You’ve gotta watch the tone of your conversation partner - even AI tools.

ChatGPT, Claude, and the others tend to default to positivity, agreement, and validation.

That’s great for a feel-good experience…but is that what you NEED in every conversation?

Is that the best voice when you’re analyzing a piece of content, for example?

If you’ve got an underperforming email campaign, do you need a goofy little cheerleader?

To be clear, the screenshot above is deffo a goofy little cheerleader asking me goofy little questions about dreams and shadow work. The tone felt great, but it was also most certainly hyping me along.

When you’re working on copy and content, though, I’d suggest asking for one of three personas:

#1: The Creative Brainstormer This persona helps generate fresh ideas without self-censoring. They're enthusiastic, make unexpected connections, and focus on possibilities rather than limitations.

Simple prompt: "I need creative ideas for [project]. Act as a creative brainstormer who prioritizes quantity and originality over practicality. Don't filter ideas for feasibility yet."

#2: The Ruthless Editor This persona cuts through the fluff and identifies weaknesses in your work. They're direct, analytical, and focused solely on improving quality, not protecting your feelings.

Simple prompt: "Review this [content] as a ruthless editor. Identify weak points, unclear messaging, and areas that could be cut. Don't soften your critique or balance with compliments."

#3: The Tough Customer This persona represents your skeptical audience who needs convincing. They ask hard questions, point out objections, and help you see blind spots in your messaging.

Simple prompt: "Act as a tough customer who's skeptical about [product/service]. What objections would you have? What's missing from my pitch? Don't be easily convinced."

Each persona serves a different phase of your creative process - ideation, refinement, and audience testing. Switching between them helps create stronger content than just using the default "supportive assistant" mode.